Official Press Release
Marvel Comics and the New York Post are teaming up to give New York City area residents extra incentive to participate in FREE COMIC BOOK DAY 2 on Saturday, May 3rd, the day after the blockbuster-in-the-making X2: X-MEN UNITED opens worldwide in a record number of theaters.
The Wednesday, April 30th or Thursday, May 1st edition of the New York City tabloid (depending on the borough), will contain a special inserted FREE copy of ULTIMATE X-MEN #2. Both this special free edition and the POST will also feature ads encouraging readers to visit participating comic shops to get a FREE copy of ULTIMATE X-MEN #1 on Saturday, and includes the 1-888-COMIC BOOK Comic Shop Locator # to help them find top NYC retailers like Jim Hanley's Universe and Midtown Comics.
MARVEL and the POST will distribute 500,000 copies of the free insert, and will support the promotion with coverage in the local media, including a feature on the Thursday morning edition of Fox 5's GOOD DAY, NEW YORK.