I desperately hope that somewhere in the "All-New, All-Different" Marvel Universe there's room for Ace Cherry, Popsicle Pete and Mandy Orange, the heroes of Popsicle's new "Flavor Force" promotional campaign.

Designed by Marvel Custom Solutions, the icy trio will battle its arch-nemesis Lord Weathervane -- described by the talking, flying minifridge in the video below as "evil" and "not very nice" -- in a series of digital comics set to debut June 21.

According to Adweek, the goal of the initiative, which will also involve partnerships with Nickelodeon and Disney, is establish Popsicle as "the superhero of summer."

Whether "Flavor Force" will accomplish that feat remains to be seen. But judging from the wonderfully manic teaser video, Lord Weathervane is destined to emerge as its breakout character, making purple top hats the must-have fashion accessory of the season.