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Mark Waid smells evil: The Irredeemable fragrance line

by  in Comic News Comment
Mark Waid smells evil: The <i>Irredeemable</i> fragrance line

BOOM! Studios is working with Black Phoenix Alchemy Lab to launch a line of fragrances based on Mark Waid’s Irredeemable comic. If you’ve wondered what the Plutonian smells like, now’s your chance to find out.

This isn’t the first time Black Phoenix has brought a sense of smell to the printed page … they’ve previously developed scents based on Peter David and George Perez’s Sachs & Violens, as well as several Neil Gaiman books, including Stardust and American Gods.

The line will debut at the Irredeemable First Birthday Party at Challenger Comics + Conversation in Chicago on April 16 during C2E2. The complete press release can be found after the jump.


March 22nd 2010, Los Angeles, CA – BOOM! Studios, Black Phoenix Alchemy Labs and Challenger Comics + Conversation bring you the IRREDEEMABLE 1st Birthday Party happening Friday, April 16th during C2E2.

The IRREDEEMABLE 1ST Birthday party will also see the launch of the IRREDEEMABLE Fragrance line from Black Phoenix Alchemy Labs.

The IRREDEEMABLE Fragrance line features 5ml perfume oil blends based on the people and places of IRREDEEMABLE, including the Plutonian, Bette Noir and Mr. Qubit.

Why: IRREDEEMABLE’s record first year and the launch of Black Phoenix Alchemy Lab’s IRREDEEMABLE Fragrance line
Where: Challengers Comics + Conversation located at 1845 N. Western Ave. 2R Chicago, IL 60647 (PH: 773.278.0155 /
When: April 16th, 2010 8pm

About BOOM! Studios
BOOM! Studios ( is a unique publishing house specializing in high-profile projects across a wide variety of different genres from some of the industry’s biggest talents, including Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, The Henson Company’s FARSCAPE, and the original Mark Waid series IRREDEEMABLE. BOOM! recently launched its youth imprint, BOOM Kids!, with Pixar’s THE INCREDIBLES, CARS, and TOY STORY, as well as Disney’s THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY’S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.

About Black Phoenix Alchemy Lab
Black Phoenix Alchemy Lab ( is a cult perfume house that crafts hand-blended body and household scents. They have over two decades of experience in the field, and specialize in eliciting emotional responses through perfume while creating unique scent environments that capture legends and folklore, poetry, and the stuff of dreams and nightmares
Black Phoenix has several literature-based fragrance lines, including Alice in Wonderland, and the works of Neil Gaiman, and H.P. Lovecraft. With the success of scent lines created to benefit the Comic Book Legal Defense Fund and the Hero Initiative, they have found themselves in demand as a creator of fragrances based on comic properties.

About Challengers Comics + Conversation
Voted “Best Comic Book Store” by Chicago Magazine (August 2009), Challengers Comics + Conversation ( strives to prove that the best thing about being in a comic book store is being in a comic book store. With a combined 38 years of comic retail experience, owners Patrick Brower and W. Dal Bush endeavor to bring Chicago a full-service, technologically interactive comic store that has the same level of wonder and enjoyment as the comics they sell. And read. And talk about. And champion.

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