The motion-comics platform Madefire announced this morning that four more comics publishers have signed on: Arcana, Archie Comics, Lion Forge and Seraphim.
There's a definite skew toward horror in this announcement: The first Archie title to go on the platform is the zombie comic Afterlife With Archie, the Arcana title mentioned is The Intrinsic, and Seraphim is the publisher of horror writer Clive Barker's work. The outlier is Lion Forge, which is best known as the creator of digital-first adaptations of 1980s TV shows; its first Madefire comic will apparently be Knight Rider.
That shouldn't come as too much of a surprise, as Madefire seems determined to make motion comics for adult readers. The current lineup includes Tom Taylor's dark Batman/Superman story Injustice: Gods Among Us, as well as Batman: Arkham Origins, Hellboy in Hell and Infinite Crisis.
Madefire is available as an iOS app and on DeviantART. It's not unlike Thrillbent, although the Madefire comics I've read have more aggressive animation. On Thrillbent, each swipe makes one thing happen — a panel is revealed, a word balloon appears, the background shifts somehow. Madefire also works on swipes (or page turns on DeviantART), but several things may happen with each page turn, so the reader is a little less in control of the timing. That may be a plus in horror comics, because it allows the creator to surprise the reader in a way that can't really happen on the printed page.