Lucasfilm and Industrial Light & Magic are entering the world of virtual reality, announcing the creation of ILM Experience Lab (ILMxLab), a new division dedicated to creating immersive entertainment experiences.
The goal, it seems, it to "develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms." Exclusive "Star Wars"-based experiences are expected to be announced later this year to coincide with the premiere of "The Force" Awakens."
A video released with this morning's announcement (below) offers a hint of what fans might expect, showing users interacting with characters and settings from "Star Wars" and a dinosaur from the "Jurassic Park" franchise."
“The people who work here have been investing in achieving the unachievable for more than 40 years," Lucasfilm President Kathleen Kennedy said in a statement. "Creative storytelling was something that George Lucas instilled in each of the companies from their earliest days and out of that came the incredible innovation that continues to this day. We are currently exploring the fictional universes of 'Star Wars,' and I think a lot of people would like to be immersed in them. The challenge of ILMxLab will be to find out what storytelling looks like in this new space.”