Official Press Release
FORT LEE, N.J– — WHAM! … KAPOW!…Get ready for
a new force in streetwear. The multi-million dollar Wicked Fashions, Inc.
announces a licensing arrangement between its LOT 29 division and Warner
Bros. owned, DC Comics. The partnership rolls out with a unique line of
sportswear for young men and juniors, featuring the Batman villain,
Retro meets urban as LOT 29’s adaptation of the character comes to life
in bold color, while leaving the good guys behind in a sea of black. Korean
lettering spells out “Kapow!” and adds a punch while juxtaposed next to the
Penguin caricature throughout the collection. Adding a funky approach to
this cutting-edge clothing line, Penguin represents the new wave of fashion
in urban sportswear.
“DC Comics, by L29, will target the more advanced streetwear customer
and retailer, appealing to their ‘cool factor.’ The styling and design is
plugged into what is happening with the young men’s and juniors market,”
said Burt Damsky, V.P. of Sales for LOT 29. “This product will be about
individuality and exclusivity for the customer.”
LOT 29’s urban attitude has transformed into a nostalgic play on the
irreverent villain, the Penguin, inspiring a new trend in streetwear. David
Strumeier, V.P. of Marketing, Licensing and New Product Development at
SouthPole notes, “The partnership between DC Comics and LOT 29 will create
a unique offering for selective retailers and trend conscious consumers.”
Just as Penguin’s persona, LOT 29 will takeover MAGIC and steal the
show next week, showcasing at booth number 30057 in the Las Vegas
Convention Center. Be sure to stop by as the mayhem and madness of the
Penguin party begins.
About LOT 29:
LOT 29, a division of Wicked Fashions, Inc. and sister company to
SouthPole, is a competitively priced sportswear and casual clothing brand
for young men and juniors.
It represents affordable luxury inspired by the evolving fashion tastes
and trends of the aspirationally motivated consumer. The brand offers
retailers an injection of youthful energy, great value and a point of
distinction from the other brands in their assortment.
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