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Los Angeles Public Library & Tokyopop Announce Reading Initiative

Official Press Release

Los Angeles, CA (June 22, 2006)-The Los Angeles Public Library andTOKYOPOP, the #1 publisher of global manga, proudly announce the all-new"Manga Madness Summer Reading Club," a first-of-its-kind collaborationdesigned to encourage teens to read. Teens, ages 11 to 18, who join the"Manga Madness Summer Reading Club" at their local branch library willreceive a free folder, book bag, reading log, and bookmarks. Everybranch will have special scheduled teen programs as part of the readingclub. Also, each reading club participant will receive a certificate atthe end of the summer reading program.

At the Los Angeles Public Library's Central Library and its 71 branches,librarians have doubled and in some cases tripled the number mangaseries ordered for their young adult collections because of high demandfrom teen readers.

"What better way to get teens into the library and reading regularlythan to offer them something they love to read," said Georgette Todd,manager of Los Angeles Public Library's Young Adult Services, whichcoordinated the program. "Once they are here, they will be exposed toall the other great resources available to them including a largevariety young adult literature, study materials, PSAT and SAT books,computers, magazines, CDs, videos and other materials."

According to TOKYOPOP executive, Holly Smith, "Librarians across theU.S. hopped onboard the manga train quite early, so a partnership withthe Los Angeles Public Library seemed like the natural next step inTOKYOPOP's manga revolution. We are honored to be working with the LAPLand are extremely excited about getting teens excited about reading!"

The Los Angeles Public Library serves the largest urban population ofany library in the country. Its Central Library, 71 branch libraries,six million books and state-of-the-art technology provide everyone withfree and easy access to information and the opportunity for life-longlearning.

ABOUT TOKYOPOP

TOKYOPOP is hailed as a leading youth-oriented entertainment brand andan innovator of manga creation, with a revolutionary artistic visionthat transcends countless platforms. From the introduction of thefirst-ever extensive manga publishing program in North America, to thedevelopment of its manga-originated intellectual properties into film,television and digital entertainment, TOKYOPOP has changed the way teensexperience pop culture. The company's global reach has expanded toEurope and Asia, with recent offices opening in the UK and Germany andupcoming partnerships in Australia and China, in addition to itsoriginal Los Angeles and Tokyo operations. With millions of fans loggingonto www.TOKYOPOP.com , reading its books, and watching its DVDs andtelevision programs, TOKYOPOP's award-winning catalogue of licensed andoriginal properties has made the ompany a visionary in an ever-growingteen entertainment marketplace. Visit www.TOKYOPOP.com foradditional information.

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