With the tagline "You Thought You Knew The Whole Story...", Marvel Comics' newest teaser image reveals an updated logo for "Marvel NOW!", the publishing line's newest initiative. The publisher will return to the "Marvel NOW!" branding, first used in 2012 in the aftermath of "Avengers vs. X-Men," for its latest crop of new series and new status quos.
On July 13, readers will get a first look at the line in the "Marvel NOW! Previews Magazine." Much like last year's "Marvel Previews" supplement that revealed the post-"Secret Wars" "All-New, All-Different Marvel" lineup, it'll reveal new creative teams and new series for Marvel's lineup going forward after a major event (though "Civil War II" will be relatively early in its run by mid-July).
"Marvel NOW! is about the future of the Marvel Universe," Marvel Editor-in-Chief Axel Alonso said in a statement. "We're excited to provide fans with a snapshot of things to come right before San Diego Comic-Con. Fans can look forward to hearing about brand new titles, returning favorites and even some shocking status quo shifts that are sure to keep fans guessing all the way through 'Civil War II.'"
Though it's not yet clear how extensive the changes brought by the new "Marvel NOW!" will be, Marvel has established something of a pattern with line-wide refreshes in the fall, including the original "Marvel NOW!," "All-New Marvel NOW!" and last year's "All-New, All-Different Marvel." This publishing cycle resembles a shift towards something of a "seasonal model" for comics, which Alonso has been a proponent of in the past.
The "Marvel NOW! Previews Magazine" will be available on July 13. "Civil War II" #1, by Brian Michael Bendis and David Marquez, is now on sale.