Fox’s Lone Star launched this week, with some great reviews and some truly terrible ratings. Show creator Kyle Killen wants to change that last part, but he’s not going to beg… Well, not exactly.
On his blog, Killen admits that Lone Star is “an underdog of epic proportions for you. We’re talking long, long shot. Like a legless horse in the Kentucky Derby. A blind basketball team facing the 95 Bulls. If somehow Rudy and Rocky had a baby it still wouldn’t be as big an underdog as our little show,” but that doesn’t stop him looking for some help turning that around:
For us to survive we’re going to have to pull off a minor miracle. Statistically, new shows tend to lose viewers in their second week. We’re aiming to gain them. In fact, screw it, let’s just double our audience. The good news is, our audience was so small that if my Mom AND my Dad watch it we’ll pretty much be there… So here’s the plan. You go deep. All of you. You and millions of your friends. And Monday night, down by a lot with only seconds on the clock, we’ll throw the ball up, an impossibly long arcing pass into a host of defenders who are taller and flashier and stronger and probably more well endowed than all of us, and maybe, just maybe, it’s one of those moments where the thing everyone said COULD NOT HAPPEN actually just… does. And you my friend, you could say you were there, you and all your friends, just taking one big Gatorade bath with the millions of people who, like you, decided to say ‘F you’ to statistics and just settle in for a damn good hour of television.
Mind you, he knows it’s a long shot. Which is part of his sales pitch:
I’m not going to beg. I’ll mow your lawn or offer you some sort of sensual massage, but I won’t beg. The truth is, what we need to do is nearly impossible. I’ve heard and read that a million times since Tuesday morning. But isn’t that why we watch television? Sports? Movies? To, every once in a while, see something impossible actually happen? Impossible is AWESOME! Am I right? High five!
People: Watch Lone Star on Monday. Make this man happy. He needs it.
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