No one cuts into the competition like Logan! Ahead of the release of "Beauty and the Beast," a new TV spot for "Logan" urges viewers to skip the live-action adaptation of Disney’s beloved classic for the grittier "X-Men" movie from Fox.
In the promo, classical music plays over footage of Logan chauffeuring drunken bridesmaids. "Some want to see the Beauty, but you should see the Beast," touts the spot as it showcases some of Logan’s more savage moments from the film.
Despite opening at number one, "Logan" lost the top spot at the box office over its second weekend in theaters. It's likely to slip further since the upcoming "Beauty and the Beast" movie is projected to do tremendously well. Early ticket sales project that the movie will have a more than $100 million dollar opening weekend.
Set after the end of "X-Men: Days of Future Past," "Logan" explores the final adventure of its title character, whose legendary healing factor is failing. Even as he attempts to hide an ailing Charles Xavier, Logan is forced to return to the world when the struggles of a young mutant become intertwined with his own.
Now in theaters nationwide, "Logan" is directed by James Mangold. The movie stars Hugh Jackman, Patrick Stewart, Boyd Holbrook, Richard E. Grant, Dafne Keen, and Stephen Merchant.
Directed by Bill Condon, "Beauty and the Beast" opens March 17. This adaptation stars Emma Watson, Dan Stevens, Luke Evans, Kevin Kline, Josh Gad, Ewan McGrego, Stanley Tucci, Gugu Mbatha-Raw, Audra McDonald, Ian McKellen, and Emma Thompson.