Launch issue #1 of U.S. 'Shonen Jump Magazine' to include an 'ultra-rare' 'Yu-Gi-Oh!' collectible card

Press Release

The U.S. edition of SHONEN JUMP will launch its Issue #1 with an "ultra rare" Yu-Gi-Oh! card as a reward for early subscribers, it was announced today. Konami and Upper Deck, worldwide and U.S. producers of the enormously popular Yu-Gi-Oh! card series respectively, have agreed to provide a specially produced card that will be available in copies of U.S. SHONEN JUMP #1.

Company executives said that, beyond its rarity, the card will betournament-legal for Yu-Gi-Oh! game competition. The exact design,illustration, and character to be featured for the Yu-Gi-Oh! card will be revealed closer to the magazine's launch date in November as part of the SHONEN JUMP U.S. introduction. "The exclusive, collectible card will be produced using a special technology that gives it the desirability and status of the "ultra rare" cards prized by fans, collectors, and game players," said Mr. Rick Bauer, Vice President Sales and Marketing for Viz Communications, publisher of U.S. SHONEN JUMP. Mr. Bauer says that an introductory subscription rate of $19.95 for 12 issues is being offered to charter subscribers. Readers may access www.shonenjump.com to subscribe.

Yu-Gi-Oh! is the story of Yugi, a young boy whose grandfather manages a gaming shop and introduces him to an ancient Egyptian card fighting game called "Duel Monsters". The game pits different mystical creatures against one another in fierce Duels on a shifting battlefield filled with traps and magical pitfalls. Yu-Gi-Oh! cards depict an array of mystical characters that are part of the story.

Yu-Gi-Oh! -- already widely popular in Japan, a TV hit in the U.S., and the #1 rated show on the Kids' WB network -- will be one of the ongoing features in the forthcoming U.S. SHONEN JUMP magazine, a manga anthology series containing multiple stories.

Yu-Gi-Oh! cards are currently a world-wide rage among young fans of the story and its television series.

Patterned after Shueisha's WEEKLY SHONEN JUMP, which has a circulation in Japan of some 3.4 million, the U.S. SHONEN JUMP will have over 250 pages each issue and be published monthly. It will target the growing segment of boys, teens, and young adults who identify with the "anime lifestyle" in America. The magazine will contain manga's most popular titles including several that are already well known as anime in the U.S. market. In addition to "YU-GI-OH!" stories will include: "DRAGON BALL Z" "YUYUHAKUSHO," "NARUTO," "SHAMAN KING," "ONE PIECE," and "SANDLAND."

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