Early box office estimations for Rian Johnson's Knives Out have it projected to gross between $22 and $25 million over the Wednesday through Sunday Thanksgiving period.
According to Deadline, those numbers could go up. The film has earned 98% certified fresh score on Rotten Tomatoes from 103 reviews, and would offer those that are not interested in Frozen 2 with an alternative. Total awareness for the film is polling at 54% for males and 48% for younger males, making that the film's central demographic.
Thanksgiving weekend is usually prime time for major films, with spectacles like Frozen, Harry Potter and the Hunger Games putting up big numbers over the five day weekend. With Frozen 2 expected to dominate this year, Knives Out should be expecting a monster performance.
Knives Out will follow a dysfunctional family that comes under investigation after the patriarch is found dead at his own birthday party.
Written, produced and directed by Rian Johnson, Knives Out stars Daniel Craig, Chris Evans, Lakeith Stanfield, Michael Shannon, Don Johnson, Ana de Armas, and Jamie Lee Curtis, Jaeden Martell, Katherine Langford, Frank Oz, Toni Collette, Christopher Plummer, and Riki Lindhome. It is scheduled to be released on Nov. 27.