In a press release, "The Walking Dead" creator Robert Kirkman shared how the show "has always been about the characters" and that the tradition will continue in "Fear the Walking Dead."

"It's been the struggles of Rick, Michonne, Daryl, Maggie, Glenn, Carol and the rest, who are equally as important," he wrote. "It's been the characters, the people of this world that have brought viewers back episode after episode for what is now going on six years."

On the subject of the spinoff show, he added, "Now we get to introduce you to Madison, Travis, Alicia, Nick, Liza, Chris, Daniel, Ofelia and well... the cast continues to grow each episode... and yes... we do lose a few along the way. But where the 'exciting' and 'new' comes in... is that these people have their own experiences and reasons to survive. They're complicated, real characters who will not be dealing with the undead the same way. They'll learn new things, they'll find new tools, they'll learn faster or slower but what we end up with is a very, VERY different show... set in a world we LOVE exploring as much as we'd all NEVER want to live there."

"I want to thank everyone reading this for being at least some small part of helping us grow into 'The Walking Dead family'... With 'Fear the Walking Dead,' that family is growing even more... and I know we're all going to open our hearts... and guts... to give these new additions a warm welcome," he concluded.

Set in Los Angeles, the companion series tells the story of the zombie apocalypse from a different perspective from "The Walking Dead." The show, described as a "family drama," has a two season order.

Premiering August 23, "Fear the Walking Dead" was co-created by Robert Kirkman and Dave Erickson. The series stars Kim Dickens, Cliff Curtis, Alycia Debnam-Carey, Elizabeth Rodriguez, Mercedes Mason and Ruben Blades.

Official Press Release:

Here we go again. I don't say that with the exhausted tone one might expect coming from someone embarking on a companion show while also working on the sixth season of the original. Truth be told, I would have to fill this space with exclamation points to accurately represent just how excited I am about Fear the Walking Dead. It's so cool for me to be expanding The Walking Dead universe in such exciting and new ways. Those have been our buzzwords since we first started talking about this show: "exciting" and "new." I'm so happy to finally be to the point where we can share the show with the world and everyone can see exactly what that means.

The Walking Dead has always been about the characters. It's been the struggles of Rick, Michonne, Daryl, Maggie, Glenn, Carol and the rest, who are equally as important, but if I were to list all the characters in our cast it would take up more space than those exclamation points... and if I included those we've lost along the way? We'd be here all day! It's been the characters, the people of this world that have brought viewers back episode after episode for what is now going on six years.

Now we get to introduce you to Madison, Travis, Alicia, Nick, Liza, Chris, Daniel, Ofelia and well... the cast continues to grow each episode... and yes... we do lose a few along the way. But where the "exciting" and "new" comes in... is that these people have their own experiences and reasons to survive. They're complicated, real characters who will not be dealing with the undead the same way. They'll learn new things, they'll find new tools, they'll learn faster or slower but what we end up with is a very, VERY different show... set in a world we LOVE exploring as much as we'd all NEVER want to live there.

I want to thank everyone reading this for being at least some small part of helping us grow into The Walking Dead family. We started small, and we've grown and grown year after year as more actors, writers, directors, critics, fans, Facebookers and Twitterers have joined the mix. And now, with Fear the Walking Dead, that family is growing even more... and I know we're all going to open our hearts... and guts... to give these new additions a warm welcome. I think you'll agree after watching this series... they've earned it.

-Robert Kirkman

Backwoods, CA

2015