While the teaser is only about 20 seconds long, it does introduce the series' four lead characters, starting with the titular fashionista herself Katy Keene, who declares, "for a city that never sleeps, New York has a lot of dreamers."
Joining Katy in this first-look are fellow fashion expert Julia Chan, drag performer Jorge/Ginger Lopez and musician Josie McCoy, of Riverdale fame. The series is set to follow these characters as they join forces on their quest to make it big in their respective industries.
Footage from Katy Keene was also present in the sizzle reel showcasing The CW's programming lineup for the 2019-2020 television season, which also features the likes of Riverdale and the network's DC TV programs, including the upcoming Batwoman series.
Katy Keene is created by Riverdale and Chilling Adventures of Sabrina creator and showrunner Roberto Aguirre-Sacasa, who also serves as an executive producer and co-writer of the pilot with Michael Grassi. Maggie Kiley directed the pilot, and the series stars Lucy Hale, Ashleigh Murray, Jonny Beauchamp, Julia Chan, Camille Hyde, Lucien Laviscount, Zane Holtz and Katherine LaNasa. It will debut later this year on The CW.