Millions of viewers will tune in Feb. 5 to watch the New England Patriots face the Atlanta Falcons in Super Bowl 51. But for millions of others, the draw isn’t the actual football game or even the halftime show, but the high-priced, and often high-concept, commercials and film trailers. For that portion of the audience, there’s good news and bad news.
The bad news first: It doesn’t appear as if Warner Bros. will be debuting new teasers for Zack Snyder’s “Justice League” or Patty Jenkins’ “Wonder Woman,” as so many fans had hoped. However, Deadline notes it’s possible that the studio’s promotional partners could still have a presence during the broadcast, as Turkish Airlines did last year for “Batman v Superman: Dawn of Justice.”
The good news is that Disney will advertise two films, with “Pirates of the Caribbean: Dead Men Tell No Tales” and Marvel’s “Guardians of the Galaxy Vol. 2” the most likely candidates. We might also so a TV spot for “Logan,” Hugh Jackman’s purported final appearance as Wolverine, or Ridley Scott’s “Prometheus” sequel “Alien: Covenant.”
Paramount Pictures has also secured time, which could mean a new teaser for “Baywatch” or possibly “Transformers: The Last Knight.” Deadline reports we should also expect ads from Universal Pictures and Sony Pictures, although there’s no indication which films those might be marketing. “The Fate of the Furious” seems most likely for the former, with “Spider-Man: Homecoming” as an outside possibility for the latter.
Super Bowl 51 will be broadcast Sunday, Feb. 5, on Fox.
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