Sexy Jughead Finally Eats a Burger in Netflix Riverdale Promo

CBR

By Brandon Staley

Published May 15, 2017

Cole Sprouse’s Jughead Jones finally finds true love in a burger for this video promoting the Netflix release of the CW’s Riverdale.

The CW’s teen noir drama series Riverdale just wrapped up its first season. Per the usual with CW series, the season will come to Netflix two weeks after its final episode airs. The streaming giant yesterday released a promo video teasing the season’s release. The promo gets to the heart of one of Riverdale’s biggest secrets – not who killed Jason Blossom, but rather why Jughead hasn’t eaten a burger on the show yet. The promo seemingly looks to make up for this oversight. Bigtime.

The promo sees Cole Sprouse, who plays Jughead Jones on the show, sensuously eat a burger while soulful music plays in the background. The video includes ample slow motion and visual effects that lead the viewer to believe the promo’s creators knew exactly what they were making. For many, it will be a long time coming. While Riverdale’s resident watcher often hangs out at a diner, food hasn’t been a top priority for him. That’s a big change from Jughead’s origins.

Riverdale is the CW noir series based off the long running line of Archie comics. One of the most integral characters in the Archie comics line is Jughead, the best friend of series protagonist Archie Andrews. For years, one of Jughead’s defining characteristics was has insatiable hunger. This was often conveyed on the page through a recurring visual gag that saw Jughead scarf down countless hamburgers throughout the decades.

When the comics series was adapted for television and Sprouse was cast as Jughead, the character was changed to fit the medium. While the Jughead of comic book fame is typically seen as laid back and lazy, Sprouse’s Jughead is much moodier and more brooding than his on-page counterpart. This, of course, meant that Jughead couldn’t naturally stick to his origins by consuming copious amounts of burgers, which would completely break with his character.

There are other elements to the character that were changed in the jump to television. The comic book Jughead was completely asexual, often decrying the burdensome complexity of romantic relationships. While Sprouse’s Jughead has remained aloof, he fell into an offbeat relationship with Betty Cooper (Lili Reinhart) in the show.

Debuting on Netflix May 18, Riverdale is a production of Berlanti Productions developed for television by Roberto Aguirre-Sacasa and starring KJ Apa as Archibald "Archie" Andrews, Lili Reinhart as Elizabeth "Betty" Cooper, Camila Mendes as Veronica Lodge, Cole Sprouse as Forsythe "Jughead" Jones III, Marisol Nichols as Hermione Lodge, Madelaine Petsch as Cheryl Blossom, Ashleigh Murray as Josephine "Josie" McCoy, Mädchen Amick as Alice Cooper and Luke Perry as Frederick "Fred" Andrews.