As part of a promotion for Jordan Peele’s upcoming horror film Us, viewers can now visit the site watchyourself.com to upload photos of themselves and create digital posters featuring two separate photos with the tagline "Join the Untethering," which can then be edited and shared online.

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In the trailers for the film, viewers see the family members at the center of the action being confronted by frightening doppelganger versions of themselves. So, the concept behind the posters fits with the theme of the movie.

Us is projected to hit $35 million in its opening weekend, with a chance to reach $40 million. In comparison, Peele’s 2017 horror film Get Out opened with a $33.5 million weekend. It finished with a gross $176 million domestically on a budget of just $4.5 million.

Peele’s involvement with spooky stories doesn’t end at the big screen. He is also spearheading a reboot of The Twilight Zone for CBS All Access, which will begin streaming on April 1.

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Written, directed and produced by Jordan Peele, Us stars Lupita Nyong'o, Winston Duke, Elisabeth Moss, Anna Diop, Yahya Abdul-Mateen II, Kara Hayward, Tim Heidecker and Shahadi Wright Joseph. It is scheduled to be released on Mar. 22 in theaters everywhere.