After its acclaimed premiere at SXSW ahead of its theatrical release, Jordan Peele's Us is poised to take the top spot at the domestic box office this weekend, topping Captain Marvel after its two-week reign at the top spot.
Industry analysts predict Peele's followup to the Academy Award-nominated Get Out will earn $45-50 million domestically its opening weekend, while Captain Marvel is on track to earn around $40 in its third weekend.
While still an impressive weekend total, especially for a film in its third week, Peele's horror film earned rave reviews at the Austin-based film festival over the weekend and long held a perfect critics' score on review aggregate site Rotten Tomatoes (though it has since dropped to a still-respectable 99 percent).
Just as Get Out benefitted from a strong word-of-mouth reaction upon its initial release in 2017, Universal predicts Us will surpass Get Out's $33.3 million opening weekend with Peele firmly established as a fan-favorite genre filmmaker.
Written, directed and produced by Jordan Peele, Us stars Lupita Nyong'o, Winston Duke, Elisabeth Moss, Anna Diop, Yahya Abdul-Mateen II, Kara Hayward, Tim Heidecker and Shahadi Wright Joseph. It is scheduled to be released on March 22 in theaters everywhere.