Official Press Release
Marvel Comics is both proud and encouraged to announce that unprecedenteddemand has led to the production of over 200,000 copies of JLA/AVENGERS #1for shipment to the direct market. The George Pérez-Kurt Busiek createdmega-event 20 years in the making - which initially went on sale 9/4 - hasexceeded all sales expectations for this co-publishing initiative by Marveland DC Comics. Thanks to the strong support and show of faith by comic bookretailers and readers, JLA/AVENGERS #1 has joined the ranks of a small groupof modern classics that have captured the imagination of our fans andcontinue to propel the business forward.
"I knew JLA/AVENGERS was going to do well," said writer Kurt Busiek, "but tohave it do THIS well is just amazing. I'm delighted retailers had so muchfaith in the project, and I'm delighted readers bought 'em all up and sentthe retailers back for more. And the reaction we're getting on the series isterrific - it seems like people thought it was well worth the wait, and I'mvery glad to have been a part of it."
The Interest in this special once-in-a-lifetime event is also another strongindicator of a growing overall sales phenomenon that began this past spring.
"Since May, from Wolverine #1 to July's Spectacular Spider-Man #1 toAugust's 1602 & Supreme Power #1, sales of all our big launches havesurpassed our already high expectations," said Marvel MarketingCommunications Manager Michael Doran. "And that trend continued intoSeptember with JLA/AVENGERS #1 and ULTIMATE SIX #1. We're also seeing verypositive growth in our other top titles like Ultimate Spider-Man, UltimateX-Men and New X-Men, and we expect the trend to continue into the fall thenstraight into the holiday season and into next year. So to the fans andretailers fueling this remarkable run, Marvel would like to say thank you."
"This is great news for everyone in our industry," added MarvelEditor-in-Chief Joe Quesada, "...from readers and creators to retailers andpublishers. And the even better news is projects like JLA/AVENGERS won't bejust the occasional random spike we've seen on the sales charts over thelast few years. Marvel has been working tirelessly to raise the bar for theindustry and today we can finally see the seeds of those labors bearingfruit. It seems like almost every month the sales ceiling on top-sellingtitles is being raised and with ULTIMATE FANTASTIC FOUR and MARC SILVESTRI'sreturn to the X-MEN upcoming, we're sure to see more of the same. I fullyexpect that in the near future the 300K mark is just around the corner."
AVENGERS/JLA #2 goes on sale October 22nd from DC Comics. JLA/AVENGERS #3goes on sale from Marvel on 11/26 and retailers are reminded its Final OrderCut-off (FOC) date is 10/30. The four-issue prestige format limited seriesconcludes in December with AVENGERS/JLA #4, published by DC.