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J.J. Abrams' Bad Robot Banner Launches Games Division

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J.J. Abrams is expanding his reach to video games. The Force Awakens director and his company, Bad Robot, have entered a relationship with Chinese media giant Tencent to form Bad Robot Games.

Working with Warner Bros. Interactive Entertainment as a minority investor, Bad Robot Games and Abrams will be developing original video games. Tencent, for their part, will retain commercial rights to distribute all of the newly-formed company's games in Asia.

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Similar to Marvel's games deal, the studio will partner with well-known game developers to make large and indie titles for multiple platforms and systems. In-house designers, writers and visual artists from Bad Robot will work on the games, as well. According to The Hollywood Reporter, the studio will be run by Dave Baronoff, who has been leading Bad Robot's games and interactive content creation since 2006.

"I'm a massive games fan," Abrams said. "Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners."

Bad Robot Games has not announced its first title at the time of reporting.

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