Every studio wants the success of the Marvel Cinematic Universe by creating its own shared universe. It hasn't worked well for other studios though, with Warner Bros. already choosing to work harder on standalone films and the Dark Universe struggling to get off the ground.
Now, there is a chance Jason Blum could create a cinematic universe with his Blumhouse Productions.
“We would like to do that. We’re thinking about it," Blum said while promoting Happy Death Day 2U. "It would’ve been easier to do if I thought of it earlier, but we’re thinking about doing it with some of [our films] anyway, and it’s something I’d really like to do.”
Blum is not saying there are plans to implement a shared universe for Blumhouse's successful horror movie franchises, but there is the possibility of connecting some of the movies into the same world. He explained that franchises by themselves are already shared universes. An example is Happy Death Day and Happy Death Day 2U. Blum also seemed interested in how the two movies shared the same universe but are different genres, with the second movie adding the sci-fi elements. If a third movie is made, it will also fall in another genre.
Jason Blum is currently working with Universal to get another movie in the Dark Universe world made. With Dracula Untold and The Mummy not setting the world on fire, Blum is helping make The Invisible Man, hoping that his magical touch can help spark something.
Blum said last year that he was interested in reviving the Dark Universe -- which features the legendary Universal Monsters such as Frankenstein, Dracula, The Wolf Man, The Mummy and The Invisible Man.
Blumhouse has plenty of films to choose from, including the franchises of Insidious, which includes four interconnected movies, Paranormal Activity, which included six films, and The Purge, which had three sequels and a television series spawning from the series. The company also produced Glass and Split, which both existed in the same world that started two decades ago with Unbreakable.