Now we know what Pottermore is. Or at least, what it will be, come October. Last week, the Harry Potter-loving segment of the Internet was teased with a placeholder website and a countdown clock pointing to some big announcement from series creator J.K. Rowling. That announcement has officially arrived …
So Pottermore is a website. It was one already, but that temporary page will be significantly expanded when the portal to all things Potter launches in October. There’s no way of knowing at this point what it’s going to look like, but Rowling promises that fans will be given the opportunity to learn all about the series from previously established facts and newly revealed elements from her own, private files.
The author also confirmed that her seven Potter books will get their long-awaited release as e-books, although probably not in the way most of us had figured. Rowling will see to the sales herself (probably not personally on a day-to-day basis) directly, and exclusively, through the Pottermore website. U.K. Publisher Bloomsbury and U.S. distributor Scholastic will receive royalties, but the actual books will only be available via the new web destination.
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