Dread it. Run from it. Avengers: Infinity War is on its way to a record-breaking opening weekend.
According to Variety, the Marvel Studios ensemble film is on track to earn between $225 million and $245 million in its North American debut, which would place it with striking distance of the $247 million grossed by Star Wars: The Force Awakens in its 2015 opening.
If Infinity War passes that marker, it will set a new record for biggest box office weekend ever, with additional superlatives sure to follow. For a film that cost somewhere between $300 million and $400 million to produce from a studio known for making $1 billion hits, those records won't come as much of a surprise.
With its projected opening, Infinity War would join the likes of Jurassic World, The Avengers and Black Panther among the six films to crack the $200 million mark in an opening weekend.
Avengers: Infinity War is already sitting at 89 percent fresh on Rotten Tomatoes ahead of its release, with critics praising the film's interwoven plot lines and character action. CBR called it "Marvel's riskiest film yet."
In theaters Friday worldwide, Avengers: Infinity War is directed by Joe and Anthony Russo and stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Paul Bettany, Anthony Mackie, Paul Rudd, Elizabeth Olsen, Tom Holland, Benedict Cumberbatch, Chadwick Boseman, Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper, Vin Diesel, Tom Hiddleston and Josh Brolin, among others.