I Saw It Advertised One Day - Mickey Just Wants His Milk in Minnie

This is the latest in a series (of indefinite length and regularity) of pieces looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we'll take a look at three ads!Here is an archive of all installments of this feature.

Today we look at a retroactively creepy Mickey Mouse milk ad, a misleading book about building your own working glider and information about how to buy a nega-jinx!


In the early 1930s, Grand Rapids Creamery had a giveaway comic featuring Disney characters (my guess is that they licensed the characters and did the artwork themselves, or hired someone from Disney to do it freelance - in other words, I doubt that this was actually produced BY Disney)....

On the back cover of this issue is one insane ad...

While it is surely is just a case of modern language being applied to the past, it is almost difficult to believe that the double meaning expressed in the ad did not occur to the original writers of the ad.

As noted in this Comic Book Legends Revealed installment, my pal David Gerstein wrote in to explain that the ad is, indeed, a hoax. Here's the real ad:

Still kind of funny, but not nearly the same!___________________________________________________________________________________

In this 1952 ad, the advertisers are just really promising you a book about how Leonardo Da Vinci built a glider and a parachute, but since they're going to give you diagrams of the things he built, then obviously that means that YOU can build them too!

It's just SO simple!___________________________________________________________________________________

Reader Reno M. sent this one in from 1975's Charlton Bullseye #1...

I miss the days of extremely long text ads filled with BS. ___________________________________________________________________________________

That's all for this installment! If you can think of some goofy comic book ads you'd like to see me feature in the future, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers!

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