I Saw It Advertised One Day #1

This is the first in a series (of indefinite length and regularity) of pieces looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we'll take a look at three ads!


These ads all came from issues of Adventure Comics, just, naturally, from different decades...

I like this mid-70s ad for Daisy BB guns because it just screams like something figured out in a board meeting one day. "Kids love BB guns, but how do we get kids who already bought a BB gun to buy ANOTHER one?" "How about we act like BB guns are something you trade up as you get older?" "Brilliantly manipulative! Let's get an ad right away!"

I like this Butterfinger one from 1941 because of the sheer amount of nonsensical BS they use to sell you something they only need to tell you tastes good. I mean, the amount of inane claims made in this piece is staggering, and the way they try to tie it in with airplanes?!? An inspired/ludicrous idea!

I like this mid-70s Lee jeans one just because it is plain ol' goofy.

That's all for this installment! If you can think of some goofy comic book ads you'd like to see me feature here, drop me a line at bcronin@comicbookresources.com (I'd prefer you not mention your suggestions in the comments, so it can be a surprise for the other readers!).

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