Pokemon Go has convinced millions to hit the streets in their quest to catch-em-all, and HYPE wants to get everyone in the right gear. The UK streetwear brand had great success with a Teenage Mutant Ninja Turtles line of paraphernalia and is expanding into the Pokemon world with its new collaboration.
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T-Shirts with reef logos, paneled sides, and mismatched half graphics featuring popular characters like Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle and Team Rocket paired with HYPE branding are the foundation of the collection. You’ll also be able to purchase caps, jackets, hoodies, backpacks, and drawstring bags inspired by the beloved pocket monsters. Soon, Pokemon trainers will be traversing the streets in style.
HYPE was founded in 2011 as a self-funded company that made its first splash by selling out of t-shirts from a printing competition. It has evolved into one of the UK’s most recognizable streetwear brands after opening their first store in 2013 and spreading worldwide.
The HYPE x Pokemon collection will be available for purchase on September 23rd and, if you’re in London, you’ll be able to attend a special launch party at the HYPE Carnaby street store.
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