This video should probably be prefaced with the disclaimer "Do not attempt this at home," followed immediately by, "Holy fiery hell, that is awesome."

That, in this case, is an incredible Fantastic Four promotional stunt by viral-marketing agency Thinkmodo, which attached a flammable dummy to a drone, set it alight, and then flew it into the night sky, making it appear as if Johnny Storm had appeared, in the red-hot flesh.

As the video clearly show, the video was filmed under the watchful eyes of trained firefighters (at the Nassau County Fire Service Academy), so don't think the FF's resident hothead was raining fire down on unsuspecting residents.

(via Uproxx, Adweek)