The Hulk was spotted over the weekend in London, helping to raise the city's iconic Tower Bridge -- well, not exactly. As reported by the East London Advertiser, it was actually a hologram projected underneath the bridge in promotion for "Disney Infinity 2.0," the upcoming toys-to-life game by Avalanche Studios and Disney Interactive. In a video posted by the Marvel UK YouTube channel, the "Disney Infinity" version of Hulk is seen raising the tower bridge to help a shipment of the video game to dock. Images of other Marvel characters -- including Iron Man, Spider-Man, Black Widow, Captain America, Venom, Thor and more -- accompanied the shipment through the streets of London.

Check out the video of the Marvel heroes defending the shipment below, and stay tuned to CBR for more coverage on "Disney Infinity 2.0" throughout the week.

"Disney Infinity 2.0" hits stores September 23 for PlayStation 4, PlayStation 3, Xbox One, Xbox 360 and Wii U.