WARNING: The following article contains major spoilers for Spider-Man: Far From Home, in theaters now.
One of the biggest surprises in Spider-Man: Far From Home is the Marvel Cinematic Universe debut of J. Jonah Jameson, who appears in the mid-credits scene, with J.K. Simmons reprising his role from the Sam Raimi trilogy. However, this version of Spider-Man's longtime nemesis is noticeably reimagined for a new era.
In the scene, Spider-Man (Tom Holland) swings with new girlfriend MJ (Zendaya) through the streets of Manhattan, and ending up across street from the Jumbotron outside Madison Square Garden. A breaking news flash comes in, with Jameson airing footage of Spider-Man's final confrontation with Mysterio, doctored to make it look as if the wall-crawler commanded the drone strikes on London. Even more earth-shattering that the footage ends with Mysterio exposing Spider-Man's alter ego to the world.
The Jameson who appeared in Raimi's trilogy was largely a direct translation of the comic character into live-action, with Simmons retaining the flattop haircut that had become a signature of the Daily Bugle editor-in-chief. The MCU incarnation is bald, with glasses, but retains the facial hair.
The more radical departure is that the Daily Bugle isn't a traditional New York City daily newspaper, with tabloid tendencies, but instead an InfoWars-style website with incendiary headlines. Jameson as an online personality is not a development exclusive to the MCU: The animated series Ultimate Spider-Man, on which he was voiced by Simmons, depicted Jameson similarly, while the recent Spider-Man video game portrays the character as sort of a radio shock jock.
Jameson isn't the first character associated with the Daily Bugle to appear in the MCU, however. In fact, 2008's Iron Man introduced investigative reporter Christine Everhart (Leslie Bibb), although she worked for Vanity Fair rather than the fictional newspaper. Similarly, Ben Urich, the Daily Bugle veteran who often butted heads with Jameson in the comics, appeared throughout the first season of Netflix's Daredevil, portrayed by Vondie Curtis-Hall. However, there he was an investigative reporter for the New York Bulletin who was murdered by Kingpin.
One of the bigger questions surrounding the mid-credits scene is whether it was Jameson and his unseen staff that doctored footage of Spider-Man, or Mysterio and his team did it as part of a contingency plan. As Quentin Beck (Jake Gyllenhaal) knew Spider-Man's true identity from their first meeting, it's likely all of the tampering was done by Mysterio's crew.
J. Jonah Jameson and the Daily Bugle are now both an official part of the MCU, with Simmons back in the role that catapulted him into the spotlight 17 years ago. However, this new incarnation of the Marvel Universe's most famous news outlet has not only been updated to reflect modern times, but also has made a bombshell revelation about Spider-Man that will haunt the hero for years to come. And with Jameson now knowing the truth behind Peter Parker and Spider-Man for the first time in their cinematic history, this new Daily Bugle may be much more than a mere nuisance for the web-slinger.
Directed by Jon Watts, Spider-Man: Far From Home stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon and Martin Starr, with Marisa Tomei and Jake Gyllenhaal.