Thanks to an impressive new digital billboard advertising HBO's upcoming Game of Thrones prequel House of the Dragon, there is now a dragon in New York.The official House of the Dragon Twitter account uploaded a video of the new billboard on Aug 12, proudly proclaiming that "Dragons have landed in Times Square." The billboard is presented on a curved digital screen, and, thanks to some neat tricky perspective, it appears to show a dragon peering out of the screen and into Times Square. Fire bursts forth from the dragon's mouth before the video cuts to the House of the Dragon logo accompanied by a smaller advertisement for the 83" LG OLED evo TV.
This is not the first time a streaming service has used this curved screen perspective trick for a Times Square billboard. Netflix recently used a similar method to advertise its recent live-action adaptation of Resident Evil. Netflix's take on the billboard, of course, didn't involve any fire-breathing dragons, just good old-fashioned biologically engineered weapons of war.
House of the Dragon was announced shortly after the end of Game of Thrones back in 2019. The series is set to tell a story set in the distant past of the Game of Thrones universe, taking place 200 years before the events of the original series. It will be adapted from Fire & Blood, a novel by George R.R. Martin detailing the history of House Targaryen. Fans who are put off by the book's massive page count shouldn't worry all too much -- House of the Dragon star Matt Smith hasn't even read Fire & Ice.
The upcoming HBO series has been described as a Game of Thrones prequel, but House of the Dragon showrunner Ryan Condal doesn't agree with that language. He prefers to think of it as a "predecessor show" or "successor show," building out the world without necessarily leading directly into Game of Thrones. Still, the series will have significant ties to Game of Thrones, and because it tells the story of House Targaryen, it will also tie into fan-favorite character Daenerys Targaryen's story.
House of the Dragon is headed to HBO's streaming service, HBO Max, on Aug 21. Fans in New York can head to Times Square to get a look at the impressive new billboard.
Source: Twitter