WARNING: The following article contains spoilers for Hotel Artemis, in theaters now.
Fans have increasingly voiced concerns about how much of a movie's plot is revealed in trailers, TV spots and clips long before the theatrical release. Audiences are both intrigued and annoyed by potential spoilers, making an often months-long marketing campaign fraught with problems for viewers and for studios. Some filmmakers have wised up, however, by including intentional misdirection, and fake footage, in trailers.
That's not the case with Hotel Artemis, which is somewhat surprising, given that writer/director Drew Pearce wrote Iron Man 3, which hid the twist regarding Ben Kingsley's Mandarin. Instead, the Hotel Artemis trailer more or less touches upon every major beat of the film, even hinting at twists and turns along the way. Oh, yeah, it also shares key scenes from the climax, as it fully paints why the villain, Jeff Goldblum's Wolf King, comes looking for a massacre, and how he gets his wish.
But that's actually OK, considering the nature of this sci-fi thriller. It isn't a philosophical film that requires deep thought. It's a rollicking action movie in the vein of John Wick and Smokin' Aces that invites you to kick back and enjoy the bloodshed and bombastic fight sequences, which, make no mistake, are present in spades.
This film prides itself on style over substance, as you can tell from the straightforward plot, and the trailer sums up everything, informing viewers exactly what they're going to get. It's just a matter of how they'll get it, which translates to a countdown as to who lives and who dies.
Clocking in at just over two minutes, the trailer sets up Waikiki (Sterling K. Brown) and Honolulu (Brian Tyree Henry) as brothers and bank robbers who botch a heist. As things go south, Waikiki steals a pen from a bank employee, only to have to take a wounded Honolulu to the Artemis for treatment. It's here the trailer indicates what the Artemis is: a secret hotel that serves as a hospital for criminals, run by the Nurse (Jodie Foster).