Get ready to drive to the theater in style, as Mattel and Warner Bros. have confirmed plans to work together to bring the popular die-cast toys Hot Wheels to the big screen in its first live-action feature film.
“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,” Ynon Kreiz, Mattel’s chairman and CEO, said in a statement. “Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
Hot Wheels was introduced in 1968 and its success changed the entire industry for die-cast toy cars. After 50 years of consistent sales, it is the number-one selling toy in the world, with 500 million Hot Wheels sold annually and over 6 billion individual cars sold overall.
Fast and Furious director Justin Lin was originally set to produce and direct the film after it spent over a decade in development hell. Other directors attached to the project at various points in time include McG and Simon Crane. After that deal fell through, Mattel reclaimed the rights and is now pursuing a fresh plan with Warner Bros.
“Hot Wheels has been inspiring the imagination of kids around the world for over 50 years,” Toby Emmerich, Warner Bros. chairman said. “We couldn’t be more excited to be bringing the adrenaline, adventure, and excitement of Hot Wheels to the big screen.”
This is the second film announced from the partnership between Mattel and Warner Bros., following the announcement of a live-action film centered on the popular Mattel doll Barbie starring Suicide Squad actor Margot Robbie.