Almost every sector has had to shift to the use of virtual meetings, where possible, in response to the coronavirus (COVID-19) pandemic. For Hollywood, that has meant forming virtual conventions, among other things. From the outside, that would appear to be a cheaper. After all, audiences, hosts and guests just need a camera and microphone. The truth is that these virtual conventions are surprisingly expensive.

The Hollywood Reporter reported the on logistical issues with the virtual convention model adopted by many studios. Contrary to what fans may believe, one industry insider insisted, "It's not like a normal Zoom call." They cite the new roles needing to be filled, including makeup artists and video production staff, noting costs can quickly escalate from there.

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Studios must factor travel expenses and other considerations into the total cost of a typical in-person Comic-Con appearance, which often costs at least $100,000. From there, the insider claims the overall inflated price tag can reach the millions, and this is "not to mention the months of logistical planning required" when it comes to filming schedules.

The report then pointed out the ticket price disparity between the $250+ dollar price tag for a traditional Comic-Con ticket and the free access currently granted by most online studio presentations, indicating this is likely to change in the near future.

Now Comic-Con has a variety of competing events, including Netflix's upcoming Tudum on Sept. 25. Warner Bros. recently began promotion for October's DC FanDome event, with the trailer for it teasing first looks at The BatmanBlack Adam and others. Chief Creative Officer Jim Lee started a DC FanDome Fridays countdown initiative to build anticipation for the virtual convention. Meanwhile, Disney+ is preparing to host its own event this November, promoting its growing slate of content.

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Source: The Hollywood Reporter