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'Heroes' sells out, goes to second printing

Official Press Release

Hey, True Believer!

Thanks to an avalanche of media coverage, the first printing of HEROES, thecomic book community's salute to the world's real heroes, has completelysold out! But never fear, because a second printing is now underway!

Best of all, not only will the second printing of HEROES soon be available,but Marvel will once again donate the proceeds from the sale of each issueto the Twin Towers Fund. Retailers are encouraged to check in with theirDiamond Representative for information regarding the second printing.

Marvel thanks the comics industry's online and print media community -including Wizard, Comic Shop News, Comics Buyer's Guide, Borderline,Cinescape.com, ComicBookResources.com, Comicon's Newsarama,GrayHavenMagazine.com, and Aint-It-Cool-News.com - for extensive coverage ofthe HEROES effort.

In addition to Editor in Chief Joe Quesada and artist Adam Kubert's sevenminute segment on the Today Show (the #1 morning news program), HEROES wasalso covered by a wide variety of outlets, including Newsweek, New YorkNewsday, The New York Post, The Washington Post (online at:http://www.washingtonpost.com/wp-dyn/style/), The Philadelphia Daily News,The Boston Herald, The Detroit Free Press, The San Antonio Express-News, TheKansas City Star, The Dallas Morning News, The Atlanta-Journal Constitution(online at: http://www.accessatlanta.com/ajc/living/1017comicbooks.html),National Public Radio, Reuters TV, Fox News, Access Hollywood, and USAToday. Later today an MTV camera crew will drop by The House to film asegment on HEROES.

Knowing that our promotional efforts would generate massive customer demand,Marvel overprinted the retailer's original orders by 50% - and HEROES stillsold-out on the first day it went on sale! In fact, after Joe's appearanceon the Today Show on Wednesday, 20,000 units alone were ordered from Diamondbetween 9:00 a.m. and 3:00 p.m.!

Even though Diamond Comics Distributors contacted retailers in many ways -including a cover feature and solicitation in Diamond Dateline, a prominentlisting in the Previews order form, a mass e-mail, and a major telemarketingeffort - some retailers either missed the ordering deadline or somehowhadn't heard of HEROES. You can do your part by asking your local retailerto order you a copy of this historic charity project.

Once again, thanks to everyone who helped us - and continues to help us -raise money for this most worthy cause!

'Nuff Said!

Bill Rosemann

Marketing Communications Manager

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