WarnerMedia's forthcoming streaming service, HBO Max, will take center stage at the Warner Bros. lot in Burbank, CA on October 29 for what's expected to be a presentation focusing on pricing, features and product demos.
"This won’t be at the early stages of HBO Max, but you should assume that ultimately HBO Max will have live elements," AT&T CEO Randall Stephenson told Deadline.
Additionally, Stephenson said HBO Max will offer some live content in the form of news and sports.
"HBO Max will bring together the diverse riches of WarnerMedia to create programming and user experiences not seen before in a streaming platform," WarnerMedia Entertainment and Direct-To-Consumer Chairman Robert Greenblatt said earlier this month. "HBO’s world-class programming leads the way, the quality of which will be the guiding principle for our new array of Max Originals, our exciting acquisitions, and the very best of the Warner Bros. libraries, starting with the phenomenon that is ‘Friends.' Under the leadership of two of the strongest creative visionaries — Casey Bloys (HBO) and Kevin Reilly (original content and acquisitions) — and two of the most experienced digital experts — Tony Goncalves and Andy Forssell — I have no doubt they and their dedicated teams will deliver the world’s best storytelling to audiences of all ages wherever and whenever they want it."
The timing of HBO Max's unveiling is of particular interest, most notably because it falls two weeks before the launch of Walt Disney's competing streaming service, Disney+. Considering the former isn't slated to arrive until spring 2020, positioning the presentation so close could prove crucial when it comes to consumers deciding where they ultimately decide to allocate their limited streaming service dollars in this increasingly crowded market.