After a couple of attempts to develop a Stretch Armstrong movie, Hasbro is taking its classic action figure to television.
Netflix announced this morning that an animated series based on the 40-year-old property will join the suspense drama "The Greenhouse" and a musical Lalaloopsy update as new additions to its original content for kids of all ages.
Marking Hasbro Studios' first original programming for the streaming service, the animated Stretch Armstrong series is characterized as an action comedy about an "overscheduled" teen named Jake Armstrong and his two best friends. When they're accidentally exposed to an experimental chemical, they're transformed into Stretch Armstrong ant the Flex Fighters, a team of stretchable superheroes. The show is expected to debut next year.
A Stretch Armstrong live-action movie was put into development in 2008 with Universal Studios, only to move in 2012 to Relativity Media (with Taylor Lautner no longer attached to star). However, by 2013, the planned adaptation had been shelved.