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Hasbro Sets 'My Little Pony' Big-Screen Stampede For 2017

My Little Pony has proved that friendship is magic, but now Hasbro is ready to see if the property can perform some box-office wizardry. Variety reports that Hasbro Studios' in-house Allspark Productions will completely finance and produce the animated film scheduled to hit theaters sometime in 2017.

A popular toy line and cartoon in the 1980s, the property was resurrected in 2010 as My Little Pony: Friendship is Magic by Lauren Faust for The Hub, and has gone on to become a cultural phenomenon, drawing in kids and adults of both sexes.

Friendship is Magic producer and writer Megan McCarthy is co-executive producing the project written by Joe Ballarini, who penned the high-school zombie jamboree Dance of the Dead as well as the upcoming supernatural adventure film Atlantis 7.

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“We will continue to make big tentpole movies with our studio partners,” Stephen Davis, president of Hasbro Studios, said in a statement, “but there is another set of movies where we feel we have an opportunity to have a bit more control over the budgeting, financing, calendarization, marketing and creative of our films. There are new economic models that fit certain films.”

Allspark also co-produced Jem and the Holograms, which just announced an Oct. 23, 2015, release date.

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