Just two days after it was first reported, it looks like the merger talks between Hasbro and DreamWorks Animation have been called off. According to the The Hollywood Reporter on Friday afternoon, Hasbro ended talks due to its stock taking a hit, and (potentially) DreamWorks Animation's high asking price -- $35 a share, dubbed high by Wall Street analysts and considerably above its recent closing prices.
Following reports of the merger, Hasbro's shares dropped 4 percent on Thursday and an additional 2 percent on Friday, cited as sufficient motivation for Hasbro -- the company behind G.I. Joe, Transformers, My Little Pony and more -- to end negotiations. In late September, merger talks fizzled between DreamWorks Animation -- whose next film, Penguins of Madagascar, is out later this month -- and Japanese telecommunications corporation SoftBank.
DreamWorks Animation declined comment on THR's story.