Hasbro and DreamWorks Animation Eye Merger

Two giants of children's entertainment could be joining forces, as according to The Hollywood Reporter, toymaker Hasbro is looking to merge with DreamWorks Animation.

The combination of the two companies could lead Hasbro down the road to more animated features after focusing primarily on live-action movies, like G.I. Joe, Transformers and Battleship. It could also mean an increased presence for DWA in both merchandise and live-action television and film.

Earlier this year, Hasbro formed a new venture called Allspark Entertainment that would allow the toymaker to retain more control over its film properties. In addition to the aforementioned properties, Hasbro has Ouija, which performed well on Halloween; Allspark is also working on next year's Jem and the Holograms and an animated My Little Pony film.

DreamWorks Animation, known for franchises like Madagascar, How to Train Your Dragon and Shrek, purchased Classics Media in 2012, bringing with it such properties as Casper the Friendly Ghost, Rocky and Bullwinkle, The Lone Ranger and Rudolph the Red-Nosed Reindeer, as well as the licensing and production rights to Gold Key characters like Magnus, Robot Fighter, Doctor Solar, and Turok, Son of Stone.

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