WarnerMedia announced it has resurrected the Hanna-Barbera brand for a new studio.
Cartoon Network Studios Europe's rebranded Hanna-Barbera Studios Europe will be run by Warner Bros. Animation and Cartoon Network President Sam Register and Kids EMEA head Vanessa Brookman. The studio will help to further WarnerMedia's global kids content strategy.
"Earlier this year, we aligned two of the industry’s most powerful animation studios in Warner Bros. Animation and Cartoon Network Studios and their collaboration is already yielding some very exciting results," Warner Bros. GKYAC President Tom Ascheim said in a statement. "Now with Hanna-Barbera Studios Europe, these three brands represent some of the most talented artists, iconic characters and properties in the entire history of animation, making us more than formidable in the increasingly competitive global media landscape."
Hanna-Barbera Studios Europe will concentrate on current hits such as The Amazing World of Gumball, The Heroic Quest of the Valiant Prince Ivandoe and Elliott from Earth. At the same time, the rebranded studio will focus on producing and developing new originals and outside productions. Along with current and new properties, the studio has inherited a vast library of characters and properties, such as Scooby-Doo and The Flintstones.
"There are few names in the animation industry that elicit such reverence and joy as Hanna-Barbera," Register said about Hanna-Barbera's legacy. "Saturday mornings and series animation would not be the same without the work that came out of that studio and, as television is once again evolving, it’s only fitting that Hanna-Barbera returns to be an impactful part of it."
"Sam and I share an ambitious vision for growing our European pipeline of content, fueled by the talented team behind the award-winning success of our existing productions across the region," Brookman added. "We look forward to bringing our kids and family audiences around the world even more exceptional content as we start this new chapter in our global animation strategy."
Hanna-Barbera Studios Europe is currently developing a film adaptation of The Amazing World of Gumball.
Source: WarnerMedia