Handmaid's Tale Promo Flips the Script on Reagan's Campaign Slogan

the handmaid's tale

Season 3 of the Hulu original series The Handmaid's Tale is coming and a new promo twists a classic presidential campaign slogan with sinister implications.

The dystopian sci-fi series debuted a first look teaser at its upcoming third season during the Super Bowl over the weekend, subverting Ronald Reagan's 1984 presidential campaign slogan "It's morning in America" as a metaphor for national renewal. As the mock campaign ad repeats its catchphrase, depicting the strict, religiously patriarchal vision of the United States, darker, more violent imagery begins to unfold as the resistance against the dystopian society escalates.

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"Wake up, America. Morning's over," declares Elisabeth Moss' June Osborne.

The Handmaid's Tale had officially been renewed by Hulu this past May and began principal photography in Toronto this past October. Judging by this first look promo, the sci-fi adaptation will go into even darker subject matter than it had before.

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Based on Margaret Atwood's novel of the same name, The Handmaid's Tale stars Elisabeth Moss, Joseph Fiennes, Yvonne Strahovski, Alexis Bledel, Samira Wiley and Bradley Whitford. The first two seasons are available to stream on Hulu with a third season expected to premiere later this year.

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