Back in the 1970s Marvel Comics was saved by a little film called Star Wars, according to Jim Shooter. As Marvel's editor-in-chief at the time notes, Marvel's adaptation of the film "sold and sold and sold" no matter what format they released it in.
And after Marvel adapted the film into six-issue series, they continued to tell tales set in the Star Wars universe. Issue #7 sported a cover promising new stories about Han Solo and Chewbacca, as the duo appeared in a "Seven Samurai" style tale with a whole bunch of new characters, including a big green rabbit named Jaxxon. While Jaxxon only appeared in a handful of Star Wars comics at the time, he made enough of an impression to achieve a sort of cult status with some folks. IGN ranked him as #97 in their top 100 Stars Wars characters, while Bully the stuffed little bull advocated that they should have replaced Jar Jar Binks with Jaxxon in the prequel films. And he even appeared in a webcomic at TheForce.net.
And now the Bugs Bunny tribute character is up for the ultimate form of recognition, as Hasbro and Star Wars Insider magazine are holding a "Fans' Choice Poll" where fans can vote on which action figure Hasbro will make next. Jaxxon is going up against some other "expanded universe" characters and the expected "Hey, weren't they on the screen for five seconds? Make a figure!" characters from the films.
The polls close Dec. 1, so head over there and show your support for the rodent, er, rabbit.