Barnes & Noble's unveiled its app store for the Nook Color e-reader, yesterday, edging the $249 device even closer to being an alternative to the iPad. And Graphicly was right there at the launch with three graphic novel apps Mouse Guard: Fall 1152, Wanted, and Irredeemable.
This is not Graphicly's fault, but the Nook Color app store is not very well organized; they have cute headings like "Explore" and "Organize" but not "Comics" or even "Read." Plugging the titles in to the search engine gave mixed results: The Mouse Guard app turned up alongside listings for the physical books. Clicking on the title brought me straight back to the generic Nook Apps page. I couldn't find Wanted or Irredeemable at all. Maybe if I had a Nook it would be easier, but the website should be as well organized as the built-in app store.
The bottom line is this: It's great that Nook is getting into apps, and it's great that Graphicly was there on Day One. But if no one can find your books, no one can buy them, and unless Barnes & Noble comes up with a better way to feature content than this—vague categories and no complete listing of all the apps—they aren't going to move many comics.