G4 TV, the cable channel that until recently aired the comics-friendly Attack of the Show!, will be rebranded April 22 as Esquire Network.
Today's official announcement comes less than two months after NBCUniversal and Esquire magazine owner Hearst Corporation closed a deal to move the focus of the network away from young male gamers to "today’s modern men." G4 pulled the plug in December on its flagship series Attack of the Show! and X-Play, leaving the channel without any original studio programming.
Debuting with the launch of G4 in 2005, Attack of the Show! featured Blair Butler's "Fresh Ink" segments, which featured comic reviews and occasional publishing announcements from Marvel. The series also broadcast live each year from Comic-Con International.
According to this morning's announcement, "Esquire Network will expand on G4’s foundation of games, gear and gadgets to reflect the broad range of interests, passions and aspirations that define men today." While the new channel will tackle gaming and technology, like its namesake magazine, program categories also will include entertainment, travel, food, fashion, women and more with a mixture of scripted and unscripted series, and movies and specials.
Among the shows on the lineup are original series Knife Fight, hosted by Top Chef winner Ilan Hall and executive produced by Drew Barrymore, and The Getaway, executive produced by Anthony Bordain, the return of American Ninja Warrior, and syndicated runs of NBC's Parks and Recreation and Starz's Party Down.