Disney and Lucasfilm unveiled new toys from “Rogue One: A Star Wars Story” toys “Good Morning America” and launched the “Go Rogue” contest, inviting fans to use the new products to make short films celebrating the upcoming release.
The toys were showcased in “Go Rogue: Chapter One,” a two-minute stop-motion adventure made by “Star Wars” superfans Dan MacKenzie and Tucker Barrie of the Tongal creative network, in which a plastic Jyn Erso steals the plans for the LEGO Death Star.
The short also features toys by Hasbro, Mattel, Funko, JAKKS Pacific and the Disney Store, including ultra-realistic collectible versions of the main characters. However, the adorable goose-stepping LEGO stormtroopers steal the show. Additional chapters will be released throughout September, leading up to the Sept. 30 launch of the Go Rogue contest.
In a separate statement, Disney’s Jimmy Pitaro emphasized that the contest rewards the creativity of fans, who posted more than 838,000 pieces of “Star Wars”-related content to YouTube last year: “The Go Rogue campaign was designed with ‘Star Wars’ fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories.”
The grand prize is a trip to Lucasfilm in San Francisco for a big-screen presentation of “Rogue One: A Star Wars Story” preceded by the winning film.
The new “Star Wars” toys will be available on Sept. 30. You can view a selection here.
The Go Rogue contest will launch on the same day, you can read the rules and download the asset pack at starwars.com.
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