While I'm a fan Guy Ritchie, road movies and the late '70s/early '80s oeuvre of Mr. Burt Reynolds, I'm not sure what to make of news that The Cannonball Run is revving up for a remake.
Vulture reports that General Motors, the world's second-largest carmaker, is looking to at least partly bankroll the project, from producer Al Ruddy (The Godfather, Million Dollar Baby). Although Shawn Levy has expressed interest in the revival, the New York magazine blog says Ritchie is the preferred director, envisioning the movie as a vehicle for Brad Pitt and some of his Ocean's 11 co-stars.
The 1981 comedy was based on the Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash, an actual cross-country outlaw race held four times in the 1970s, beginning in New York City and ending in Redondo Beach, California. The movie featured an ensemble cast that included Reynolds, Dom DeLuise, Farrah Fawcett, Sammy Davis Jr., Dean Martin, Roger Moore, Jackie Chan and Jamie Farr.
According to Vulture, GM is looking for more than the usual product placement/marketing support deal -- it wants an equity stake in Cannonball, which could serve as a showcase for its 2014 line.