"Ghostbusters" and "The Secret Life of Pets" are facing off at this weekend's box office, and it looks like the first battle between the two comedies will be won by Paul Feig's highly anticipated reboot. As reported by Deadline, "Ghostbusters" is beating "Secret Life of Pets" in advance ticket sales on Fandango. But while "Ghostbusters" might win the battle, it's still possible for "Pets" to win the weekend's war. The animated feature film is expected to pull in around $50M at the box office while "Ghostbusters" is projected to earn around $40M.
Deadline speculates that the reason "Ghostbusters" is doing so well in advance ticket sales is because the film has garnered a lot of attention from older women. Deadline notes that that demo tends to plan ahead with advance ticket sale purchases. Deadline also theorized that positive reviews from The New York Times and Time helped spur positive word-of-mouth and increase advance sales.
"Ghostbusters'" early Fandango reign also extends to all summer comedies; it's the top pre-seller among live action comedies this year, and it may also end up outperforming all of director Paul Feig and star Melissa McCarthy's previous films when it comes to presales as well.
Directed by Paul Feig and starring Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon, "Ghostbusters" opens in theaters on July 15.