It’s not a summer blockbuster without the proper licensing, and as DC Entertainment Chief Creative Officer Geoff Johns revealed on his Twitter account, Warner Bros. has the requisite deal in place for its upcoming superhero slugfest.
Johns tweeted the following image, revealing the flavors for General Mills’ “Batman v Superman: Dawn of Justice” cereals (the Dark Knight gets Batsymbol-shaped, chocolate strawberry flavored cereal, while the Man of Steel is caramel crunch flavored in the shape of his iconic “S” shield), along with the limited edition packaging the breakfast food giant delivered the early release in. Along with a bowl, a spoon emblazoned with #SuperHeroCereal and a Batman mask, the cereal arrived with the following message.
Hey, Batman and Superman fans!
General Mills is sending you an exclusive first taste of both of our new super hero cereals.
Whether you are a fan of The Dark Knight or the Man of Steel, we know you’ll love both these cereals. So eat up and show your super hero allegiance — to Batman or Superman or both — on Instagram, Twitter and Facebook using #batmancereal or #supermancereal — or if you like, both: #superheroescereal.
Now, gear up and save the day, one bowl of cereal at a time!
— A fellow Batman V. Superman fan
– Geoff Johns (@geoffjohns) December 19, 2015
Directed by Zack Snyder and starring Henry Cavill, Ben Affleck, Gal Gadot, Jesse Eisenberg and Amy Adams, “Batman v Superman: Dawn of Justice” opens March 25, 2016.
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