Gaston is "Beauty & The Beast's" resident bad boy, and it looks like he is in his full braggadocios form in a new pic from the March 2017 live-action remake.

A picture from Empire magazine shows Luke Evans as Gaston trying to seduce Belle (Emma Watson). However, it doesn't appear to be going very well for the suave ex-soldier.

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"He gets as dark as any Disney character could get," Evans said of the character. "This is a man who, for the first time in his life, hasn't got what he wanted."

Empire also spoke to Watson about her role in the film, with the "Harry Potter" actress calling Belle "one of my idols growing up."

"I knew every word to the animation," she said. "I was born in Paris like Belle. We both love books, obviously. She is someone who doesn't really feel like she fits in, but she finds her place in the world and uses what makes her different. She was just inspiring to me."

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"Beauty and the Beast" will be released on March 17. From director Bill Condon and writers Condon, Evan Spiliotopulos and Stephen Chbosky, it also stars Dan Stevens, Gugu Mbatha-Raw, Ewan McGregor, Emma Thomspon, Stanley Tucci and Ian McKellan.