Although we've become accustomed over the past three decades to seeing the Peanuts characters advertising MetLife, I was unaware that Garfield also moonlights as a mascot for an insurance company. Now that gig is leading to a higher profile for the comic-strip cat -- atop the former Indiana State Fairgrounds Coliseum (aka Pepsi Coliseum).
The Indiana State Fair Commission announced today that the newly renovated arena will be named the Indiana Farmers Coliseum through a 10-year, $6 million deal with Indiana Farmers Mutual Insurance Company. A new sign will eventually be added to the top of the building, along with some version of Garfield, who was present today for the press conference.
Garfield is set in creator Jim Davis' hometown of Muncie, Indiana, and serves as mascot of the city's visitors bureau.
The $53 million renovation to the $63 million coliseum included the addition of a new lobby, scoreboard, sound system, concessions area, locker rooms and adjacent youth sports arena.